Luxury With Purpose.
At POSH BEAUTY, we believe makeup is more than color — it’s confidence, creativity, and self-expression. Our mission is to create luxury, multi-use products that empower everyone to play, explore, and define beauty on their own terms. With bold pigments, long-lasting formulas, and cruelty-free standards, we’re here to prove that luxury can be purposeful and inclusive.
POSH BEAUTY was born out of a passion for high-performance products that do more. We wanted to design makeup that’s not only vibrant and versatile, but also easy to use, long-lasting, and designed for all faces. Whether you’re creating everyday glam or experimental looks, POSH BEAUTY gives you the tools to unleash your artistry.
Multi-Use Products → Eyes, lips, brows — one formula, endless creativity.
Luxury Quality → Rich pigments, silky application, and all-day wear.
Cruelty-Free → Beauty without compromise.
Inclusive Vision → Designed to celebrate every face, every style.
We’re redefining beauty with products that inspire confidence and creativity. At POSH BEAUTY, every face fits — and every look is possible.
👉 Explore our Shop to discover bold, multi-use shades that are as versatile as you are.
Meet the Founders
POSH BEAUTY was founded by Wesley and Matt, two makeup artists and influencers with a passion for creating bold, colorful looks that inspire confidence and self-expression. For years, we’ve been immersed in the beauty world — testing and reviewing thousands of products, studying formulas, and collaborating with some of the biggest brands in the industry.
Through our journey, we saw what worked — and what didn’t. We discovered that the products we loved most were high-performing, versatile, and inclusive. But we also noticed a gap: not enough brands were creating products that gave people the freedom to play with color while still delivering the luxury quality we expect as professionals.
That’s why we created POSH BEAUTY. Every product in our collection is designed with artistry and performance in mind — from the rich pigments to the long-lasting formulas. We’re not just building another beauty line; we’re building a brand rooted in expertise, creativity, and inclusivity, where every face fits and every look is possible.